As the spread of COVID-19 continues, overseas exhibitions around the world are unstable.
Why don't you take this crisis as an opportunity to check your experience in the exhibition and prepare what strategies to implement in the upcoming exhibition?
●Business Field: (Bio/Medical) R&D and production specialized in molecular diagnostics
●Main products and technology: COVID-19 detection kit
COVID-19 diagnostic kit that can amplify genes characteristic of the COVID-19 (SARS-CoV-2 virus) to check whether they are infected
- Possible to test multiple samples at the same time, so it can reduce costs
- Provides high accuracy, sensitivity, and accurate qualitative analysis
- Supports appropriate measures through rapid diagnosis
● Participated overseas exhibitions: Medical Device Exhibition (MEDICA) 2019 in Düsseldorf, Germany
Q1. What was your achievement at the fair?
In the bio-medical sector in Europe, Korean companies is in short supply. Therefore, there was also a lack of market research data, which was a good opportunity to understand the preferences of diagnostic devices and analyze medical trends through the fair. In addition, by collecting related product information other than the diagnostic kit, it was possible to understand the market status of the European region.
Q2. The situation is difficult with COVID-19, but how are you now?
We know that it is important not only to meet and promote customers in person at the fair, but also to discover potential buyers. At this time, we want to focus on this because we can continuously communicate with the discovered buyers and maximize the promotional effect by expanding the customer network. Currently, I think it is a stage of preparation because it is unclear to hold the fair due to Corona 19, and I am building trust and promoting products by communicating with various potential customers.
In addition, in order to understand the overall market trend, KOTRA is using market research and buyer search services through various support projects such as new export companies.